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La nuance est subtile : fabriquer du faux qui performe, ou fabriquer du vrai qui mérite de performer.","absoluteBoundingBox":{"x":-4515.0,"y":28417.0,"width":287.0,"height":616.0},"isolatedAbsoluteRenderBounds":{"x":-4515.43212890625,"y":28421.130859375,"width":286.0966796875,"height":588.0546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,67.0]],"size":{"x":287.0,"y":616.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.0,"b":0.227450981736183,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,0,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2,2],"characters":"Je ne vais pas vous servir la liste des cinq gestes pour sauver internet. Je vais juste vous dire ce que je fais, moi, et vous en ferez ce que vous voulez.\nJe ne suis pas un utilisateur forcené des plateformes. Mais quand je tombe sur un contenu qui me déplaît, ou qui me semble scandaleux, je ne scrolle pas,  je prends le temps de dislike ou je signale. C'est dérisoire mais c'est exactement ce que l'algorithme attend de moi : un petit signe.\n\nEt puis il y a ce que je refuse à mes clients. On me demande souvent de surfer une trend. Je dis non, presque toujours. Parce que suivre une trend, ce n'est pas considérer ses publics.\n\nÊtre trendy, c'est l'inverse en realité. C'est sentir l'époque et lui répondre avec sa propre voix. C'est proposer quelque chose qui pourrait marcher demain. La nuance est subtile : fabriquer du faux qui performe, ou fabriquer du vrai qui mérite de performer.\n","lineIndentations":[0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"PP Neue Montreal","fontPostScriptName":"PPNeueMontreal-Book","fontStyle":"Book","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{"2":{"fontFamily":"PP Neue Montreal","fontPostScriptName":"PPNeueMontreal-Bold","fontStyle":"Bold","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textAutoResize":"NONE","textTruncation":"DISABLED","lineHeightPercent":100,"lineHeightPercentFontSize":100}}},"2705:13491":{"type":"FRAME","id":"2705:13491","name":"Frame 427319843","absoluteBoundingBox":{"x":-4515.0,"y":28365.0,"width":11.7353515625,"height":20.0},"isolatedAbsoluteRenderBounds":{"x":-4515.0,"y":28365.0,"width":11.7353515625,"height":20.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":11.7353515625,"y":20.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"layoutMode":"HORIZONTAL","counterAxisSizingMode":"FIXED","children":["2705:13492"]},"2198:9679":{"type":"FRAME","id":"2198:9679","name":"Frame 427319733","absoluteBoundingBox":{"x":-19252.5,"y":21845.46875,"width":39.0,"height":23.0},"isolatedAbsoluteRenderBounds":{"x":-19252.5,"y":21845.46875,"width":39.0,"height":23.0},"relativeTransform":[[1.0,0.0,123.0],[0.0,1.0,0.0]],"size":{"x":39.0,"y":23.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.849669754505157,"g":0.783785283565521,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.849669754505157,"g":0.783785283565521,"b":1.0,"a":1.0},"visible":true,"opacity":1.0}],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[4.0,4.0,4.0,4.0],"cornerRadius":4.0,"paddingTop":5.0,"paddingRight":8.0,"paddingBottom":5.0,"paddingLeft":8.0,"layoutMode":"HORIZONTAL","itemSpacing":10.0,"counterAxisAlignItems":"CENTER","primaryAxisAlignItems":"CENTER","children":["2198:9680"]},"2705:13492":{"type":"RECTANGLE","id":"2705:13492","name":"Rectangle 4955","absoluteBoundingBox":{"x":-4515.0,"y":28373.0,"width":11.7353515625,"height":11.7353515625},"isolatedAbsoluteRenderBounds":{"x":-4515.0,"y":28373.0,"width":11.7353515625,"height":11.734375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,8.0]],"size":{"x":11.7353515625,"y":11.7353515625},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.0,"b":0.227450981736183,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"rectangleCornerRadii":[62.0,62.0,62.0,62.0],"cornerRadius":62.0},"2705:13453":{"type":"FRAME","id":"2705:13453","name":"Frame 427319842","absoluteBoundingBox":{"x":-4515.0,"y":27297.0,"width":287.0,"height":1013.0},"isolatedAbsoluteRenderBounds":{"x":-4515.43212890625,"y":27297.0,"width":287.43212890625,"height":1013.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,6582.0]],"size":{"x":287.0,"y":1013.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.0,"b":0.227450981736183,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":15.0,"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisSizingMode":"FIXED","children":["2705:13454","2705:13458"]},"2705:13458":{"type":"TEXT","id":"2705:13458","name":"Reste le coupable à désigner et non, ce n'est pas l'IA. L'IA générative c’est juste un outil. Ce qui décide qu'une fausse baleine atteint cinquante millions de personnes c'est l'algorithme de recommandation. Et cet algorithme a une particularité. Il ne sait faire qu'une seule chose : mesurer si ça fait réagir, si ça fait rester. À ce petit jeu-là, le fake coche toutes les cases mieux que le vrai (revoir les biais). L'algorithme favorise le fake simplement parce qu'il performe mieux que le vrai. C'est devenu le champ de bataille central des plateformes. Le patron d'Instagram a fait de l'« authenticité » son cap pour 2026, en admettant lui-même que cette authenticité est désormais « infiniment reproductible » par l'IA. Pendant ce temps, TikTok pousse ses pions sur la vente : TikTok Shop, lancé en France en 2025, a bâti en quatre ans la croissance la plus rapide de l'histoire du commerce de détail, plus vite qu'Amazon, au point d'inquiéter le retail traditionnel. Son moteur porte un nom : le discovery commerce. L'achat ne naît plus d'un besoin, mais de l'exposition à un contenu qui accroche. On veut acheter un bout d’internet. Chaque scroll est le début d'un funnel d'achat. Reste une inégalité, et elle est cruelle : d'un côté ceux qui savent qu'une image peut mentir, de l'autre ceux qui croient tout ce qu'ils voient.","absoluteBoundingBox":{"x":-4515.0,"y":27364.0,"width":287.0,"height":946.0},"isolatedAbsoluteRenderBounds":{"x":-4515.43212890625,"y":27367.9140625,"width":283.87939453125,"height":918.271484375},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,67.0]],"size":{"x":287.0,"y":946.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.0,"b":0.227450981736183,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Reste le coupable à désigner et non, ce n'est pas l'IA. L'IA générative c’est juste un outil.\n\nCe qui décide qu'une fausse baleine atteint cinquante millions de personnes c'est l'algorithme de recommandation.\n\nEt cet algorithme a une particularité. Il ne sait faire qu'une seule chose : mesurer si ça fait réagir, si ça fait rester. À ce petit jeu-là, le fake coche toutes les cases mieux que le vrai (revoir les biais). L'algorithme favorise le fake simplement parce qu'il performe mieux que le vrai.\n\nC'est devenu le champ de bataille central des plateformes. Le patron d'Instagram a fait de l'« authenticité » son cap pour 2026, en admettant lui-même que cette authenticité est désormais « infiniment reproductible » par l'IA. Pendant ce temps, TikTok pousse ses pions sur la vente : TikTok Shop, lancé en France en 2025, a bâti en quatre ans la croissance la plus rapide de l'histoire du commerce de détail, plus vite qu'Amazon, au point d'inquiéter le retail traditionnel. Son moteur porte un nom : le discovery commerce. L'achat ne naît plus d'un besoin, mais de l'exposition à un contenu qui accroche. On veut acheter un bout d’internet. Chaque scroll est le début d'un funnel d'achat.\n\nReste une inégalité, et elle est cruelle : d'un côté ceux qui savent qu'une image peut mentir, de l'autre ceux qui croient tout ce qu'ils voient.\n","lineIndentations":[0,0,0,0,0,0,0,0,0,0],"lineTypes":["NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE","NONE"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0,0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"PP Neue 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ces biais, c'était un vieux hack. Mais ce hack se heurtait à deux garde-fous. Un garde-fou technique : il fallait un certain savoir-faire, du temps, des moyens. Et un garde-fou moral : entre l'idée cynique et sa réalisation, il y avait quelqu'un quelque part qui pouvait dire non. Ces deux verrous viennent de sauter en même temps : L'IA générative a fourni le savoir-faire et la capacité de production. Les algorithmes de recommandation poussent les utilisateurs des plateformes à épuiser les stratagèmes pour engager. Un algorithme qui n'a jamais eu de morale à respecter.","absoluteBoundingBox":{"x":-5003.0,"y":23291.80078125,"width":300.0,"height":418.0},"isolatedAbsoluteRenderBounds":{"x":-5002.658203125,"y":23295.71484375,"width":298.20751953125,"height":412.326171875},"relativeTransform":[[1.0,0.0,340.0],[0.0,1.0,0.0]],"size":{"x":300.0,"y":418.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.0,"b":0.227450981736183,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Exploiter ces biais, c'était un vieux hack. Mais ce hack se heurtait à deux garde-fous. Un garde-fou technique : il fallait un certain savoir-faire, du temps, des moyens. 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Un algorithme qui n'a jamais eu de morale à respecter.","lineIndentations":[0,0,0,1,1],"lineTypes":["NONE","NONE","NONE","UNORDERED","UNORDERED"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"PP Neue Montreal","fontPostScriptName":"PPNeueMontreal-Book","fontStyle":"Book","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2704:14531":{"type":"TEXT","id":"2704:14531","name":"Reprenons d'abord l'histoire des bernacles sur la baleine. Tout nous amène à nous émouvoir. Les chercheurs de la Marine Education and Research Society ont dû monter au créneau pour le rappeler : ces bernacles ne font pas souffrir la baleine, certaines espèces ne poussent même que sur elle. Le mensonge porte sur la douleur qu'on a inventée pour pouvoir nous vendre l'émotion de la soulager. Le deuxième cas est encore plus cynique. Arnaud Cliquennois, qui dirige une société de formation à l'IA, repère et raconte sur LinkedIn une histoire qui m'a arrêté net. Des dropshippers ont créé de toutes pièces un influenceur généré par IA, présenté comme atteint de trisomie 21, pour vendre des lampes en résine comme si elles étaient faites à la main. Arnaud annonce plus de 52 millions de vues et 2,4 millions de likes en cinq vidéos et en quelques jours. Le handicap n'est pas le sujet de la vidéo. Comme la souffrance de la baleine, on a instrumentalisé la condition et l'aspect physique de personnes. Si vous suivez le hashtag #downsyndrome sur TikTok vous trouverez plein de jeunes gens qui documentent leur vie sur la plateforme et je n'ai rien à redire à ça. Par contre, quelqu'un sur terre a considéré que la trisomie 21 « convertissait » et en a fait un levier marketing. 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Tout nous amène à nous émouvoir. Les chercheurs de la Marine Education and Research Society ont dû monter au créneau pour le rappeler : ces bernacles ne font pas souffrir la baleine, certaines espèces ne poussent même que sur elle. Le mensonge porte sur la douleur qu'on a inventée pour pouvoir nous vendre l'émotion de la soulager.\n\nLe deuxième cas est encore plus cynique. Arnaud Cliquennois, qui dirige une société de formation à l'IA, repère et raconte sur LinkedIn une histoire qui m'a arrêté net. Des dropshippers ont créé de toutes pièces un influenceur généré par IA, présenté comme atteint de trisomie 21, pour vendre des lampes en résine comme si elles étaient faites à la main. Arnaud annonce plus de 52 millions de vues et 2,4 millions de likes en cinq vidéos et en quelques jours.\n\nLe handicap n'est pas le sujet de la vidéo. Comme la souffrance de la baleine, on a instrumentalisé la condition et l'aspect physique de personnes. 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Un algorithme qui n'a jamais eu de morale à respecter.","absoluteBoundingBox":{"x":-6187.0,"y":22804.0,"width":420.0,"height":308.0},"isolatedAbsoluteRenderBounds":{"x":-6186.658203125,"y":22807.9140625,"width":418.38916015625,"height":302.326171875},"relativeTransform":[[1.0,0.0,460.0],[0.0,1.0,0.0]],"size":{"x":420.0,"y":308.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.0,"b":0.227450981736183,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutGrow":1.0,"strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Exploiter ces biais, c'était un vieux hack. Mais ce hack se heurtait à deux garde-fous. Un garde-fou technique : il fallait un certain savoir-faire, du temps, des moyens. Et un garde-fou moral : entre l'idée cynique et sa réalisation, il y avait quelqu'un quelque part qui pouvait dire non. \n\nCes deux verrous viennent de sauter en même temps :\nL'IA générative a fourni le savoir-faire et la capacité de production.\nLes algorithmes de recommandation poussent les utilisateurs des plateformes à épuiser les stratagèmes pour engager. Un algorithme qui n'a jamais eu de morale à respecter.","lineIndentations":[0,0,0,1,1],"lineTypes":["NONE","NONE","NONE","UNORDERED","UNORDERED"],"listStartOffsets":[],"lineStyleOverrides":[0,0,0,0,0],"lineTextDirections":null,"textAutoResize":"HEIGHT","style":{"fontFamily":"PP Neue Montreal","fontPostScriptName":"PPNeueMontreal-Book","fontStyle":"Book","textAutoResize":"HEIGHT","fontVariantPosition":"NORMAL","fontSize":18.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":21.6000003814697,"lineHeightPercent":100.0,"lineHeightPercentFontSize":120.000007629395,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2708:13441":{"type":"FRAME","id":"2708:13441","name":"Frame 427319844","absoluteBoundingBox":{"x":-6647.0,"y":21653.0,"width":880.0,"height":317.0},"isolatedAbsoluteRenderBounds":{"x":-6647.0,"y":21653.0,"width":880.0,"height":317.0},"relativeTransform":[[1.0,0.0,200.0],[0.0,1.0,998.0]],"size":{"x":880.0,"y":317.0},"fills":[],"strokeAlign":"INSIDE","strokes":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.0,"b":0.227450981736183,"a":1.0},"visible":true,"opacity":1.0}],"individualStrokeWeights":{"top":1.0,"right":0.0,"bottom":0.0,"left":0.0},"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":15.0,"paddingRight":300.0,"layoutMode":"VERTICAL","itemSpacing":32.0,"counterAxisSizingMode":"FIXED","children":["2708:13442","2708:13446"]},"2305:12757":{"type":"TEXT","id":"2305:12757","name":"CMO","absoluteBoundingBox":{"x":-19171.5,"y":22447.9375,"width":33.0,"height":13.0},"isolatedAbsoluteRenderBounds":{"x":-19170.939453125,"y":22449.74609375,"width":31.123046875,"height":10.373046875},"relativeTransform":[[1.0,0.0,8.0],[0.0,1.0,5.0]],"size":{"x":33.0,"y":13.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.0,"b":0.227450981736183,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"CMO","lineIndentations":[0],"lineTypes":["NONE"],"listStartOffsets":[],"lineStyleOverrides":[0],"lineTextDirections":null,"textAutoResize":"WIDTH_AND_HEIGHT","style":{"fontFamily":"PP Neue Montreal","fontPostScriptName":"PPNeueMontreal-Book","fontStyle":"Book","textAutoResize":"WIDTH_AND_HEIGHT","fontVariantPosition":"NORMAL","fontSize":14.0,"textAlignHorizontal":"LEFT","textAlignVertical":"TOP","letterSpacing":0.0,"letterSpacingValue":0.0,"letterSpacingUnit":"PERCENT","lineHeightPx":13.1599998474121,"lineHeightPercent":78.3333282470703,"lineHeightPercentFontSize":94.0,"lineHeightUnit":"FONT_SIZE_%","paragraphSpacing":0,"paragraphIndent":0,"listSpacing":0,"italic":false,"textCase":"ORIGINAL","textDecoration":"NONE","textDecorationSkipInk":false,"textDecorationStyle":"solid","textTruncation":"DISABLED"},"styleOverrideTable":{}},"2704:14514":{"type":"FRAME","id":"2704:14514","name":"Frame 427319843","absoluteBoundingBox":{"x":-6647.0,"y":20710.0,"width":11.7353515625,"height":56.0},"isolatedAbsoluteRenderBounds":{"x":-6647.0,"y":20710.0,"width":11.7353515625,"height":56.0},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,0.0]],"size":{"x":11.7353515625,"y":56.0},"fills":[],"strokeAlign":"INSIDE","layoutAlign":"STRETCH","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"paddingTop":8.0,"layoutMode":"HORIZONTAL","counterAxisSizingMode":"FIXED","children":["2704:14515"]},"2198:9635":{"type":"FRAME","id":"2198:9635","name":"Frame 427319816","absoluteBoundingBox":{"x":-19839.5,"y":20080.0,"width":1257.0,"height":2526.40478515625},"isolatedAbsoluteRenderBounds":{"x":-19839.5,"y":20080.0,"width":1257.0,"height":2526.40625},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,104.0]],"size":{"x":1257.0,"y":2526.40478515625},"fills":[],"strokeAlign":"INSIDE","strokes":[],"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"layoutMode":"HORIZONTAL","layoutWrap":"WRAP","itemSpacing":15.0,"primaryAxisSizingMode":"FIXED","counterAxisSpacing":15.0,"isInAnimateTree":true,"children":["2726:15750","2710:13441","2518:18039","2198:9636","2489:14284","2382:34805","2198:9652","2198:9668","2305:4265","2305:8344","2305:12743"]},"2704:14525":{"type":"TEXT","id":"2704:14525","name":"Est-ce que vous vous souvenez-vous de vos premiers pas avec l'IA générative. Le tout premier réflexe, pour beaucoup d'entre nous, ça a été de déformer le réel pour faire une mauvaise blague. Cet hiver, la rivière qui longe nos bureaux a gelé. On avait fait une photo et comme on a les outils sous la main, Veo, Nano Banana, on a généré une vidéo d'un collègue proche de la retraite en train de faire du patin à glace dessus. Ça nous a fait rire et lui aussi. Il l'a envoyée à sa mère. Elle a répondu instantanément pour le féliciter en ayant cru qu'il patinait vraiment sur la rivière. Le fake était inoffensif tant qu'il restait entre nous, parce que personne n'était dupe. Il a suffi qu'il sorte du cercle pour que quelqu'un y croie. Je ne sais pas si vous mesurez bien : une seule personne a suffi. Une seule !","absoluteBoundingBox":{"x":-6647.0,"y":21305.0,"width":580.0,"height":308.0},"isolatedAbsoluteRenderBounds":{"x":-6646.81982421875,"y":21309.130859375,"width":567.4375,"height":302.0546875},"relativeTransform":[[1.0,0.0,0.0],[0.0,1.0,75.0]],"size":{"x":580.0,"y":308.0},"fills":[{"blendMode":"NORMAL","type":"SOLID","color":{"r":0.0705882385373116,"g":0.0,"b":0.227450981736183,"a":1.0},"visible":true,"opacity":1.0}],"strokeAlign":"OUTSIDE","layoutAlign":"STRETCH","strokes":[],"strokeWeight":0.0,"effects":[],"accessibleHTMLTag":"AUTO","isDecorativeImage":false,"ariaAttributes":{},"interactions":[],"characterStyleOverrides":[],"characters":"Est-ce que vous vous souvenez-vous de vos premiers pas avec l'IA générative. Le tout premier réflexe, pour beaucoup d'entre nous, ça a été de déformer le réel pour faire une mauvaise blague.\n\nCet hiver, la rivière qui longe nos bureaux a gelé. On avait fait une photo et comme on a les outils sous la main, Veo, Nano Banana, on a généré une vidéo d'un collègue proche de la retraite en train de faire du patin à glace dessus. Ça nous a fait rire et lui aussi. Il l'a envoyée à sa mère. Elle a répondu instantanément pour le féliciter en ayant cru qu'il patinait vraiment sur la rivière.\n\nLe fake était inoffensif tant qu'il restait entre nous, parce que personne n'était dupe. Il a suffi qu'il sorte du cercle pour que quelqu'un y croie. Je ne sais pas si vous mesurez bien : une seule personne a suffi. 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Les deux savent qu'on n'a pas besoin que ce soit vrai pour que ça fonctionne","scalingMode":"REFLOW","lang":"fr","googleAnalyticsID":"GTM-NJ3X9CLP","customCodeHeadStart":"\n<style>\n  /* Par défaut (pas de curseur custom) → curseur natif visible */\n  body:not(.use-custom-cursor),\n  body:not(.use-custom-cursor) * {\n    cursor: auto !important;\n  }\n\n  /* Quand le curseur custom est actif → on masque le curseur natif PARTOUT\n     (sauf l'élément .custom-cursor lui-même) */\n  body.use-custom-cursor,\n  body.use-custom-cursor *:not(.custom-cursor) {\n    cursor: none !important;\n  }\n\n  /* Curseur custom */\n  .custom-cursor {\n    position: fixed;\n    top: 0; left: 0;\n    width: 24px; height: 24px;            /* ajuste si besoin */\n    pointer-events: none;\n    transform: translate(-50%, -50%);\n    z-index: 2147483647;\n    background: url(\"/ton-cursor.svg\") no-repeat center / contain;\n    will-change: transform;\n  }\n</style>\n\n<script>\n(function () {\n  // --- utils\n  function isContactPath() {\n    var p = (location.pathname + location.hash).toLowerCase();\n    // adapte la condition selon ton routing (hash, trailing slash, etc.)\n    return p.includes(\"/contact\") || p.includes(\"#/contact\");\n  }\n\n  var mouseMoveHandler = null;\n  var iframeCheckHandler = null;\n  var currentMode = null; // \"custom\" | \"native\"\n\n  function enableCustomCursor() {\n    if (currentMode === \"custom\") return;\n    currentMode = \"custom\";\n\n    document.body.classList.add(\"use-custom-cursor\");\n\n    // créer le curseur si absent\n    var cursor = document.querySelector(\".custom-cursor\");\n    if (!cursor) {\n      cursor = document.createElement(\"div\");\n      cursor.className = \"custom-cursor\";\n      document.body.appendChild(cursor);\n    } else {\n      cursor.style.display = \"block\";\n    }\n\n    // suivre la souris\n    if (!mouseMoveHandler) {\n      mouseMoveHandler = function (e) {\n        cursor.style.top = e.clientY + \"px\";\n        cursor.style.left = e.clientX + \"px\";\n      };\n      document.addEventListener(\"mousemove\", mouseMoveHandler, { passive: true });\n    }\n\n    // gérer les iframes : cacher le curseur custom au survol d'un iframe\n    if (!iframeCheckHandler) {\n      iframeCheckHandler = function (e) {\n        var iframes = Array.from(document.querySelectorAll(\"iframe\"));\n        var overIframe = iframes.some(function (f) {\n          var r = f.getBoundingClientRect();\n          return e.clientX >= r.left && e.clientX <= r.right &&\n                 e.clientY >= r.top  && e.clientY <= r.bottom;\n        });\n        var cc = document.querySelector(\".custom-cursor\");\n        if (cc) cc.style.display = overIframe ? \"none\" : \"block\";\n      };\n      document.addEventListener(\"mousemove\", iframeCheckHandler, { passive: true });\n    }\n  }\n\n  function disableCustomCursor() {\n    if (currentMode === \"native\") return;\n    currentMode = \"native\";\n\n    document.body.classList.remove(\"use-custom-cursor\");\n\n    // retirer le curseur custom s'il existe\n    var cc = document.querySelector(\".custom-cursor\");\n    if (cc) cc.remove();\n\n    // enlever les handlers si présents\n    if (mouseMoveHandler) {\n      document.removeEventListener(\"mousemove\", mouseMoveHandler, { passive: true });\n      mouseMoveHandler = null;\n    }\n    if (iframeCheckHandler) {\n      document.removeEventListener(\"mousemove\", iframeCheckHandler, { passive: true });\n      iframeCheckHandler = null;\n    }\n  }\n\n  function applyCursorMode() {\n    if (isContactPath()) {\n      disableCustomCursor();   // page contact → curseur natif\n    } else {\n      enableCustomCursor();    // autres pages → curseur custom\n    }\n  }\n\n  // --- hook sur les changements de route (SPA)\n  function hookHistory() {\n    var push = history.pushState;\n    var replace = history.replaceState;\n\n    history.pushState = function () {\n      var ret = push.apply(this, arguments);\n      window.dispatchEvent(new Event(\"app:navigation\"));\n      return ret;\n    };\n    history.replaceState = function () {\n      var ret = replace.apply(this, arguments);\n      window.dispatchEvent(new Event(\"app:navigation\"));\n      return ret;\n    };\n\n    window.addEventListener(\"popstate\", function(){ window.dispatchEvent(new Event(\"app:navigation\")); });\n    window.addEventListener(\"hashchange\", function(){ window.dispatchEvent(new Event(\"app:navigation\")); });\n    window.addEventListener(\"app:navigation\", applyCursorMode);\n  }\n\n  // init\n  document.addEventListener(\"DOMContentLoaded\", function () {\n    hookHistory();\n    applyCursorMode(); // 1er calcul au chargement\n  });\n})();\n</script>\n","faviconFilename":"f49c0840f478ac01fab4eccfc15935c18401fe82.png","labs":{"E5FBBA911B2B7A09E649D4BE6CDF8591EAEFC881":false}},"sourceCodeHash":"03956e9f470f10fd178f0c683b25236e5148db05"}